Best WordPress eCommerce Plugins 2019-Expert Review & comparison

Best WordPress eCommerce Plugins 2019-Expert Review & comparison

The options to build an online store seem to multiply every year. It has SaaS (Software as a service) platforms such as Shopify and BigCommerce. Along with equally powerful eCommerce plugins for WordPress.

Both offer advantages, but there’s nothing like being able to convert your current WordPress site into a fully functional online store. 

One day I could have a blog and grow an audience, and the next day I could launch a product gallery with eBooks and merchandise.

Selling your own products is one of the best ways to make money online, and you can do it with a small plugin.

The good news about these eCommerce plugins for WordPress is that they provide the same options and benefits as SaaS products. And you will receive excellent support resources.

Growing communities of developers and integration with the system of content management in the world. So whatever you sell – whether cakes or digital products – you can be up and running in just a few minutes.

The plugins that we will describe below are the best of the best. Some of these are adapted to different types of users. While others are preferable to sell specific products. 

For example, you may only need to sell video content on your website. If so, there are only a few good options to choose from. Regardless of whether you try to be a large digital store or would like to invest in a physical products store.

We will make a concise list of the perfect WordPress ecommerce plugin that suits your organization.

A Small List of the Best Ecommerce Plugins for WordPress

I assume that most serious businesses plan on testing and comparing ecommerce plugins before finding the right ones. We have a complete evaluation of each of these, of the best WordPress ecommerce plugins you could find below. Having said that, if you are in a hurry, or would like to start testing with ecommerce plugins, here is a list of the best options.

  1. WooCommerce
  2. Easy Digital Downloads (EDD)
  3. Cart66 Cloud
  4. WP eCommerce
  5. Ecwid eCommerce Shopping Cart
  6. Jigoshop eCommerce
  7. WP EasyCart Shopping Cart and eCommerce Store
  8. BigCommerce WordPress Plugin

Review of the Best Ecommerce Plugins for WordPress

By taking a look at the WordPress eCommerce plugins, we wanted to understand which were the most important features, as was mentioned above.

After that, it was essential to find out what it was that made these plugins stand out in comparison to others. You will find that some eCommerce plugins contain more options in general, while others are for simpler and cleaner stores.

On the other hand, you will notice that there are some niche plugins for eCommerce, and these serve to complete very specific jobs – like selling digital items online.

After the individual analysis of each WordPress eCommerce plugin, we will give you a complete recommendation on which of these you should choose, based on your specific situation. Having said that, read on to learn about the best eCommerce plugins for WordPress in the market.


If you have not heard of WooCommerce, let me introduce you to the king of eCommerce plugins in WordPress. The name WooCommerce is synonymous with instantly converting your WordPress blog into a fully functional eCommerce store.

And without a doubt, this is the most popular solution. What is interesting about the WooCommerce story is that it was originally created as a fork for Jigoshop (which we will talk about later) in 2011.

Since WooThemes (the creators of WooCommerce) were acquired by Automattic in 2015. The popularity of WooCommerce has increased dramatically and is now known to boost to 20% of all eCommerce websites on the Internet.


WooCommerce an ecommerce plugin

Another reason why WooCommerce has been growing is that it was eventually acquired by Automattic. The organization that operates WordPress.

WooCommerce is normally considered one of the best solutions when one tries to quickly build and expand an online store. You should create a store for your blog with five products or include a large collection of thousands of products.

The price for the plugin will always be the same: free. It provides support for an unlimited number of products and visitors, as long as its host and infrastructure can support it.

In addition to hosting, many companies still pay for certain elements that are integrated with WooCommerce. For example, many premium WordPress themes are made to work perfectly with WooCommerce – with a shopping cart and beautiful product galleries. 

You may also decide to need an extension, or perhaps two, to improve the functionality of the store. 

WooCommerce has its own extensions store, and you could find a wide range of tertiary developers who are dedicated to creating extensions for WooCommerce. 

How much will he spend? That depends on what you need. For example, the WooCommerce Bookings extension costs $ 249, but the extension costs only $ 79.

Why is it considered one of the best Ecommerce Plugins for WordPress?

  • The average small store will not have to spend to get WooCommerce. Even themes and plugins are not that expensive, so WooCommerce is an inexpensive way to start an online store.
  • WooCommerce is the most popular eCommerce plugin for WordPress. With its affiliation with Automattic and its large developer community, it will not go anywhere, and there will be many more updates in the future.
  • Many developers create extensions to solve problems that store owners might have. These extensions allow one to add more advanced eCommerce options without the need for custom code. For example, a simple plugin will allow you to start a full membership business.
  • WooCommerce allows you to sell almost anything. This includes digital products, subscriptions, and appointments.
  • You will receive integrated payment methods for some of the best platforms, along with extensions for most payment platforms.
  • Most of the eCommerce themes made for WordPress are designed with WooCommerce in mind. This means that you should not have problems with your integration.
  • Beginners and advanced users can learn and use WooCommerce without any problem. The interface is quite simple for beginners, while the REST API, documentation and open development means that more advanced developers can make any customization they want.

Check this guide on how to install and configure WooCommerce.

Easy Digital Downloads (EDD)

Easy Digital Downloads (usually referred to as EDD) offers a simple and intuitive plugin to manage and sell digital products in WordPress. 

Yes, WooCommerce has this support, but EDD has more options focused on digital sales, and the interface is much cleaner. So, if you are selling only products such as eBooks, PDF files, or audio videos (and nothing physical). You sould seriously consider using EDD over any other eCommerce plugin in WordPress. 

One of the reasons for the success of EDD is that its core plugin is completely free. You install it on your site and you will immediately have a digital sales platform, with options for discount codes, file access control and activity tracking.

Easy Digital Downloads

Easy Digital Downloads plugin

You can make galleries and choose from the EDD themes. Once someone has purchased your product from your site, the system will send them an email with the download link. 

Keep in mind that EDD provides full shopping cart support, so you will process payments on your website and minimize the number of clicks required.

As mentioned, the EDD core plugin is completely free. However, you will also have the option to obtain an annual subscription if you wish. 

This subscription starts at $ 199 per year, up to $ 899 per year, this being the pass with access to everything. All plans include customer support, site licenses and updates. 

You will also receive some extensions and unique integrations for things like email marketing and payment platforms.

If you do not need customer support, and you are more interested in buying extensions separately, the Extensions Library is where you can find a large collection of solutions. 

Similar to WooCommerce, all these extensions have different prices. The Recurring Payments add-on costs $ 199 for a site. The add-on for MailChimp costs $ 49. You can also find several free options.

Why is it considered one of the best Ecommerce Plugins for WordPress?

  • It is the best for the sale of digital downloads, since it cleans all the required options for physical products and has more advanced solutions for things like eBooks and music.
  • The Extensions Library is filled with dozens of add-ons. So, you can create a much more advanced digital store, such as allowing frontend submissions or include the software license.
  • There is also a wide variety of options to choose your own payment platform.
  • The primary plugin is completely free. The average small business or artist will have no problems implementing it and making the sales process work without any problem.
  • Advanced developers also use EDD. They can take advantage of the RESTful API to have complete control of the customizations.
  • Easy Digital Downloads has a large active community of bloggers, developers and enthusiasts. This means that you will never be far from a publication that can solve your problems, or a great extension that could help you with your store. 
  • The main features include a complete shopping cart, customer support, discount codes and data reporting. You will also receive tools to track refunds, affiliate systems, mailing lists and much more.

Check this guide on how to install and configure Easy Digital Downloads.

Cart66 Cloud

Cart66 Cloud has created its plugin to be an intelligent platform for all types of people. It has taken the approach of minimizing the number of add-ons required for the plugin to work without problems.

Since it can be a little complex to make your site work with a collection of add-ons and extensions. So, Cart66 Cloud provides an eCommerce plugin for WordPress with most of its options integrated. 

It is simple to configure, and the comments of the users are mostly positive. It’s really hard to go against WooCommerce in the e-commerce space, but Cart66 Cloud has a solid niche.  

We recommend mainly for those who do not want to deal with add-ons. In fact, Cart66 Cloud could be better for regular people who do not consider themselves developers.

Latest News: Cart66 is no longer accepting new accounts.

Cart66 Cloud Plugin

Cart66 Cloud Plugin

Another interesting part of Cart66 Cloud is that the company offers its own marketplace of sellers. 

Although in particular, I do not consider this a great advantage (since the average person will not buy online through the Cart66 Marketplace), this is still another way to expose your business.

In general, Cart66 sees itself as the ecommerce platform for all. When comparing itself against WooCommerce, Cart66 declares that WooCommerce is more for developers who are looking to build a complex ecommerce system. 

While this is not completely accurate, the fact that Cart66 has all of its options integrated from the beginning, is undoubtedly a great advantage.

Regarding the price, Cart66 has a free plugin core, but the best options come in game with the premium version, at only $ 49 per month (with a free trial period of 14 days). One thing to remember, is that, Cart66 has excellent comments on their customer service. 

So, if you are nervous about a complicated system and would like to have some people by your side to guide you through the process, Cart66 seems to be an excellent solution.

Why is it considered one of the best Ecommerce Plugins for WordPress?

  • Customer service is recognized as one of the best in the business.
  • You can choose between free and premium eCommerce options.
  • All the options are integrated within the plugin, so there will be no need to search for them and configure plugins. You will not have to hire a developer or learn to program.
  • Much of the development work is completed by the Cart66 team behind the scenes. Again, this is a great reason why beginners should consider Cart66 versus WooCommerce.
  • The email marketing of Cart66 is much more powerful than some of its competitors. For example, you will receive tools for list segmentation, drip campaigns, and emails with tracking dates – all this in your convenient WordPress dashboard.
  • Cart66 has support for physical and digital products. So, if you want to sell eBooks and shoes at the same time, you can do it.
  • The plugin provides more than 100 integrated payment platforms, unlike other eCommerce plugins that require you to install the add-ons.
  • Content restriction, recurring payments, and subscriptions are all packaged within the Cart66 plugin. Again, these options usually require you to pay for an additional add-on with plugins such as WooCommerce.

WP eCommerce

WP eCommerce has often been considered as the direct alternative to WooCommerce. The main reason for this is because the plugin is configured in a very similar way to WooCommerce, including the dashboard interface and the price model. 

The price, for example, is made in such a way that you can download the core plugin completely free. And eventually go to the add-ons store if you want to pay to get more options.

The main difference of this price model is how WP eCommerce sells its extension called Golden Shopping Cart, which is like a premium version of the plugin. 

The Gold Cart is listed for $ 99 for just one site, and offers options such as live search, premium payment platforms and grid view mode for the gallery of your products.

WP eCommerce Plugin
WP eCommerce Plugin

Regardless of whether or not you choose WP eCommerce or WooCommerce, this choice probably depends on the type of functionality you need in your digital store. 

For example, the product review system is offered at no cost with WooCommerce, but you will have to pay for an add-on to obtain this same option in WP eCommerce. 

On the other hand, advanced shipping is mostly integrated with WP eCommerce, while in WooCommerce you will need to buy an add-on.

Traditionally, WP eCommerce’s customer service is better than what you can find in terms of direct WooCommerce support. However, there is much less online chat about the WP eCommerce plugin when compared to WooCommerce. 

At the moment of checking the resources that one will have for WP eCommerce. There is an excellent database filled with articles to be able to start, establish its payment platform and manage extensions like the Golden Shopping Cart.

The developers used to have excellent videos on the site, but since this article was written, they have been removed for no reason. Considering how good the dedicated support is. We like the WP eCommerce for those people who need a little more help. 30-day access to premium support costs $ 49, and annual access costs $ 499.

It may sound expensive, but I see this as a solution for beginners who want support, unlike everything you will have to research on your own to be able to use WooCommerce.

Why is it considered one of the best Ecommerce Plugins for WordPress?

  • Even though real customer support requires a payment, it is much more useful than what you might find in WooCommerce. WP eCommerce makes a lot of sense for those who can not imagine having to set up an e-commerce site without the help of a professional with whom they can talk.
  • You have the ability to expand your store a little with add-ons. As we have said about Cart66, some might see all these add-ons as a disadvantage. However, many users enjoy the flexibility that these extensions provide. You can choose and pay for one or two add-ons and keep your dashboard clean of all those options you would not normally use.
  • The WP eCommerce store has been the closest comparison to WooCommerce in a long time, considering that years ago it was not close to being able to compete. This was due to problems with the code, bugs, and poor support. However, developers have improved many of these things, making it a decent solution, at least so you can test it yourself, and know if it meets your needs.

Ecwid Ecommerce Shopping Cart

The Ecwid eCommerce Shopping cart plugin. It has several excellent reviews and a configuration that looks similar to WooCommerce.

But in reality, it is very different. One of the main differences is that Ecwid can be used on any website. If you have a Drupal site, you can use Ecwid to launch an online store. 

The same for Tumblr, Facebook, WordPress, and many more. Alternatively, WooCommerce is a plugin that only works in WordPress. It is a very good one, but you will be limited to that content management system. 

It could also be said that Ecwid could be much less expensive than WooCommerce, and other WordPress ecommerce plugins, for the simple fact that it maintains a reasonable monthly payment plan. But not only that,

For this reason, we realized that many users would prefer Ecwid if they are looking for a system with more integrated tools. It is similar to Cart66, where the options are already in the system, rather than a library or tertiary developers. 

The free plan is powerful in terms of average online stores. You will have a responsive mobile shopping cart, support for up to 10 products, and the ability to sell on multiple sites.

Ecwid Ecommerce Shopping Cart plugin

Ecwid eCommerce Shopping Cart plugin

Obviously, that limit of 10 products will alienate some people, but this is just the free plan. After this, you will have support for up to 100 products for $ 15 dollars per month, 2,500 products for $ 35 per month, or unlimited products for $ 99 per month. 

At first glance, you might think that Ecwid is much more expensive than similar platforms like WooCommerce. But eCommerce that it is the opposite, depending on the store. WooCommerce requires costly additional add-ons for most online stores. 

Many of the primary payment platforms come with a cost as well. However, an eCommerce store with less than 100 products would only cost $ 15 per month, and would get some of the following characteristics:

  • A store for Facebook
  • A mobile point of sale
  • A free initial site
  • Discount coupons
  • The option to store abandoned carts
  • Social networking tools
  • Facebook pixel
  • Automated tax calculations
  • Support to Google Shopping

And you could say that even the $ 99 Unlimited Plan could save you money – depending on how much you plan to spend with WooCommerce add-ons. But in general, Ecwid has an incredible clean interface and an intuitive configuration process. 

You can test the free plugin and see if the additional monthly cost is worth it. In general, I would say that if you plan to spend a lot on add-ons for WooCommerce, or if you want several sales channels (like marketplaces, eBay and Facebook) Ecwid seems to be a quality plugin.

Why is it considered one of the best Ecommerce Plugins for WordPress?

  • Ecwid provides a free plan for up to 10 products. After that, it offers a beautiful installation process, interface, and a set of options for a reasonable monthly fee.
  • Although this is an article about WordPress, Ecwid is known to be able to integrate with almost all website builders and with almost all content management systems. This includes everything from WordPress to Squarespace, Adobe Muse to Wix .
  • Support is provided by phone and chat for some of the plans, along with free personalization and priority support in some of their plans.
  • All plugin updates happen automatically with Ecwid, while WordPress plugins require a manual update.
  • Ecwid hosts stores, so it is PCI-DCC certified and is completely secure to make transactions between your payment platform and your bank. For most of the other plugins in the list, you have to get a notification of compliance with the PCI from your hosting provider.
  • Ecwid has a strong focus on helping you sell instantly from multiple sales channels. For example, some of the price plans create Facebook Stores for you. There are also options for mobile sales points, digital marketplaces, regular points of sale, eBay and Google Shopping.
  • When you install Ecwid on a site, all the store’s data can be transferred to different sites and be synchronized so that the sale can happen on multiple fronts.

Jigoshop eCommerce

The Jigoshop eCommerce plugin is the first and oldest of the eCommerce plugins in WordPress. 

Since 2011, Jigoshop was the mastermind behind the British company called Jigowatt. 

The idea was to develop an open source electronic solution where any WordPress user could convert their blog into an online store. 

So, it could be said that all the eCommerce plugins for WordPress in the list were inspired by Jigoshop. Many things have happened since its inception, but in recent years have gone through several image renovations and extensive development updates. 

The brand of Jigoshop eCommerce declares that it is now one of the fastest and most modern eCommerce plugins in the market.

Jigoshop plugin for WordPress
Jigoshop plugin for WordPress

Jigoshop eCommerce is still open source and is open to the public. This is an advantage for several reasons. One, you get it at no cost. Two, the development never ends. 

There is a large community of developers behind the Jigoshop product, consistently launching new updates and fixing problems. Some modern and impressive themes are provided in the Jigoshop eCommerce and by tertiary developers. 

These range from $ 0 to $ 50. You will also find a long extension store – similar to WooCommerce – while others are free and others may cost you a little. 

If you browse through the extensions library, you could find categories for marketing, networks, payment platforms, shipping, and much more. Apparently most of the extensions cost around $ 50,

Jigoshop eCommece supports a wide variety of product types such as digital products, physical goods, variable products, and simple products. The platform has detailed reports, wonderful stylization tools, and an area where you can manage all your capital. 

Actually, this is much more intuitive and simple than WooCommerce and some of its descendants have. You could even save a little money on extensions with Jigoshop than with WooCommerce.

But that’s only because the extensions seem to be a little cheaper. Regardless of all this, niche stores should generally head to the add-ons store.

In general, we think that developers and some beginners who wish to learn, could enjoy the Jigoshop eCommerce. It is a completely renewed product, so you will receive amazing options. But you will be going through the storm of the transition period. 

This could mean that you might encounter some problems. The ratings of the users are mixed, but I can see some people loving the themes and the interface – not to mention, supposedly fast.

Why is it considered one of the best Ecommerce Plugins for WordPress?

  • Jigoshop eCommerce has been here for a long time. The wave of eCommerce plugins for WordPress started, so it’s important to mention it. The old plugin has been replaced completely by a faster and cleaner version, this makes it worth checking.
  • Jigoshop eCommerce is a free open source project, making it an option for businesses of all sizes. Beginners and small businesses can save money, while advanced developers may have the opportunity for extreme personalization.
  • The theme store offers beautiful templates at low cost for many types of industries and businesses.
  • Most of the e-commerce extensions of Jigoshop seem to be cheaper than what one would find with WooCommerce.
  • There is a large community of users and developers of Jigoshop, so you will find documentation, publications, videos and other support articles when you are developing your store.
  • Although you will not be able to get free direct support, there is an active forum for chatting with moderators and users. You can also pay for premium support, which starts at $ 40 for support through email. The price reaches up to $ 800, but you will receive full administration of your sites.

WP EasyCart Shopping Cart and eCommerce Store

The WP EasyCart Shopping Cart and eCommerce Storeis one of the eCommerce plugins for WordPress that I’ve never heard on blogs like this. 

However, it’s starting to get a bit of attention – and for good reason. Sometimes it seems that even basic plugins like WooCommerce. Cart66 or Easy Digital Downloads are still the wrong levels for small business owners.

Without a doubt, they have the knowledge to learn about these eCommerce building tools, but having the time to do it is a very different story. WP EasyCart is made for small business owners who want to create beautiful online stores without the need to train and learn.

The store would still work on WordPress, but it provides a quick configuration process and understandable tools made for those who are not developers.

The developers of WP EasyCart know that small businesses already work with another business. So there is an easy synchronization with Quickbooks along with an email marketing integration for MailChimp.

TaxCloud and ShipStation are also integrated into the WP EasyCart system, making this the dream of every small business owner. 

In addition to this, you can sell anything, from classic retail items, to downloads, subscriptions and gift cards. 

You will also have options to send invoices, sell video content, publish eBooks, and ask for donations.

WP EasyCart plugin
WP EasyCart plugin

WP EasyCart works similarly to an eCommerce SaaS platform, such as Squarespace or Wix. All the simple tools will be there for you. The only difference is that you will have complete control over your WordPress site and your own hosting. 

The options are surprisingly advanced in the free version, with support for unlimited products, live shipping calculators, and advanced product variants. 

After that, you can contract the $ 69 annual plan to avoid fees for transactions that come with the free package. 

The most expensive plan is $ 99 per year and includes excellent options for selling subscriptions, integration with Quickbooks,, AffiliateWP and more.

The basic options such as coupons, promotions, B2B and subscriptions are enough to make WP EasyCart look like a viable competitor to WooCommerce. 

Add the wide variety of common integrations for small businesses and you will have a powerful ecommerce plugin for businesses and small businesses. 

The plans start with a free 14-day trial period, so you can test the WP EasyCart before you start using it. 

In addition to this, a free customer support is provided through the support center, online documentation, video tutorials, forums and much more. They offer paid customer service.

Why is it considered one of the best Ecommerce Plugins for WordPress?

  • There is a free plan with unlimited products and several tools for things like taxes, product variants, and to sell videos.
  • Premium plans offer a lot for small businesses, and they will not break your budget. An annual plan of $ 99 is far from being excessive with all extensions cured just for small businesses.
  • Each of the extensions are clearly made for small businesses. You will get options like AffiliateWP, MailChimp, Quickbooks,, and Groupon Importer.
  • This is one of the best supports for the free client that you have seen in any of these plugins. You should not expect to be able to talk to someone on the phone or through email at no cost, but the forums are active and the tutorials are very useful.
  • WP EasyCart supports the sale of several types of unique products such as donations, invoices, eBooks and video content.
  • Many of WooCommerce’s advanced add-ons are extremely expensive, compared to the annual $ 69 or $ 99 annual plans for the WP Easy Cart.
  • WP EasyCart has one of the simplest interfaces for small business owners who want to either launch the site and spend more time in their normal work.

BigCommerce WordPress Plugin

BigCommerce It has been running its own eCommerce platform for some time, so it has its own content management and hosting system. However, BigCommerce is now trying to enter the WordPress space, with a recent beta for developers. 

From this moment, you have to send an application to get access, but this could change in the near future. The main goal of BigCommerce is to attract companies that have built their websites in WordPress. 

It is quite possible that a popular blogger will eventually want to start selling products. 

The only problem is that you might find that the BigCommerce system has more advantages than some of the WordPress plugins. 

Before this BigCommerce plugin, combining WordPress with BigCommerce was not possible. One had to choose one or the other.

BigCommerce WordPress Plugin
BigCommerce WordPress Plugin

Now, BigCommerce is working to bring you the power of WordPress content with the superior strength of BigCommerce. It is quite similar to Ecwid, where one can place the BigCommerce module on multiple sites and have no problems with synchronization. 

All your inventory and sales are managed from a dashboard. BigCommerce also has something called headless commerce.

Where WordPress resources are managed in the frontend to free up space and speed up the payment process and the catalog administration in the backend. 

From this moment, you have to be accepted into the program, but it is worth checking if you have always liked the large number of options that BigCommerce has, but at the same time wanted a WordPress site.

Why is it considered one of the best Ecommerce Plugins for WordPress?

  • You can combine the best content management system in the game, with one of the best ecommerce platforms that exist.
  • BigCommerce has partnered with many processing companies and they usually receive better credit card processing fees for their users.
  • The ecommerce portion of your site works on the backend, while the content is managed in the frontend – effectively accelerating your entire site and potentially saving you money for your hosting costs.
  • Compliance with PCI is handled by BigCommerce. With plugins like WooCommerce, you would have to talk to your host for that security.
  • You can activate BigCommerce systems in multiple sites.


While WooCommerce and Easy Digital Downloads are typically the ecommerce plugins that we see that users choose, this does not always mean that they are the right choice. That’s the great thing about WordPress, you have several options. So, which is the best for your business?

  • If you are a developer who needs several customization tools – consider WooCommerce, Easy Digital Downloads, or Jigoshop. BigCommerce is not a bad option if you are ready to venture into something new.
  • If you are a complete beginner with ecommerce – consider Cart66 or WP EasyCart. Many people can also deal with WooCommerce.
  • If you prefer several curated options for small businesses – consider WP EasyCart.
  • If you are looking for a free ecommerce plugin – consider WooCommerce or WP eCommerce.
  • If you want to keep your costs down with a smaller amount of add-ons – consider Cart 66 Cloud or WP EasyCart.
  • If you like the idea of ​​add-ons – consider WooCommerce, Jigoshop, or WP eCommerce.
  • If you only want to sell digital products – consider Easy Digital Downloads.
  • If you want to sell on many channels – consider Ecwid.
  • If you like the idea of ​​combining the powerful BigCommerce with WordPress – consider the BigCommerce Beta.

Another one that you should take into account is Ninja Shop (previously known as ExchangeWP)

Ready! These are the best ecommerce plugins for WordPress, to launch, manage and develop online stores. Hopefully this will help you differentiate among the many options and serve the clients the best that you can offer. If you have any questions about WordPress ecommerce plugins, leave a comment below.

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